24-Hour Ad-to-Quote Leak Report
A fixed-price external audit for independent US roofing companies running Google or Meta ads. We follow each live ad to where it actually lands, document what a homeowner sees on a phone, and hand back annotated screenshots with three prioritized fixes.
Everything is observed from outside, the same way a homeowner would see it. These are the friction points we document when they are present.
The URL behind the ad button returns an error page instead of the advertised service page.
A specific service ad lands on the general homepage rather than the page for that service.
The promise in the ad does not appear in the first screen a visitor sees after the click.
A promotion with a past end date is still displayed on the page the ad points to.
No obvious next step in the first screen, or several competing buttons with different instructions.
The number of fields, required fields and consent steps counted before a visitor can submit.
Text too small to read, tap targets too close together, elements that overlap or run off the screen.
Public Lighthouse mobile measurements for the exact page the ad points to, recorded with date and time.
Nothing on the page tells a visitor what happens after they submit, or when someone will get back to them.
One PDF and one spreadsheet of the raw observations. Written so you can hand it to whoever maintains your site or runs your ads.
Illustrative Sample Report — Not Client Work
The report below is illustrative. “Example Roofing Co.” is an invented company, and every ad, URL, date and observation in it was written to demonstrate the format. Nothing here comes from a real client, and none of it is presented as a case study, a past engagement or a record of results. It shows how a finding is written down — not what any business achieved.
The live creative as it appears in the public ad library, and the exact promise it makes.
The precise URL behind the ad button, opened directly rather than by clicking the ad.
What actually loads on a phone, recorded with a screenshot and a suggested action.
Every finding in the report follows these three steps, in this order.
example-roofing.com/roofing/installationexample-roofing.com/example-roofing.com/Severity labels describe how visible and how easily fixed an issue is. They are not predictions about business outcomes.
Your business name and your website address. That is the whole intake. If you would rather name specific ads or pages to focus on, you can — it is optional.
We find your live ads in the public ad transparency libraries, open each destination directly rather than by clicking the ad, and record what loads on a phone. Nothing is guessed and no account is touched.
By email, as a PDF with the annotated screenshots plus a spreadsheet of the raw observations. You can forward it to your web person or your ad agency as it is.
We do not publish client results, case studies or testimonials, because we do not have verified ones to publish. The sample audit above is the honest substitute: it shows the structure of the work rather than claiming an outcome.
No. Live ads are visible in Google's Ads Transparency Center and Meta's Ad Library, both of which are public. Everything in the report comes from there and from your own public pages.
No. We only open pages that anyone can open. We do not change anything on your site and we could not, because we have no access to it.
No, and we will not estimate it. We can only see what is publicly visible; your booking and call data sits inside systems we never touch. The report tells you what is broken and what to fix first, not what fixing it will earn.
If we cannot identify at least one actionable issue in the submitted ad-to-quote path, the report fee will be refunded in full. Some pages are in good shape, and we would rather say so than manufacture a finding.
Then this is the wrong service for you at the moment. The report follows live ads to their destinations; without active ads there is no path to inspect. Tell us when you start and we can look then.
Within 24 hours of receiving your payment and your business name and website. If your ads take longer to trace than expected, we tell you before the deadline rather than after it.
24-Hour Ad-to-Quote Leak Report
Paid once, up front. Delivered within 24 hours. No account access, no meeting, nothing that renews.
Request the 24-Hour Report Pay $149 — [PAYMENT_LINK_PLACEHOLDER]Card payment link is being set up. Until then, email the request above and an invoice comes back the same day.